In this technology era, mobile devices such as iPhone, Huawei, Samsung, Vivo and OPPO are changing social interaction, and this is why many companies are utilizing social media to carry out marketing to target their customers and build their brand awareness. Therefore, there are some features how B2B company are responding and how mobile devices are changing the social media scene.

Growth of Mobile Device Uses on the Entrance Social Media Network

There are 3.65 billion people which are half of the world’s population who are used mobile device to access the internet. Therefore, it is cheaper for those country that uses mobile devices to access the web in developing their economic. Based on the diagram, 1.7 billion people have active social media account, whereas mobile marketing through social networking cannot be ignored. Social media network is widely use among the society nowadays due to the technology world (FERRIS-LEHMAN 2016).

In fact, most of the people of every age is accessing a mobile device on and off through the day. Therefore, marketing is all about understanding customers’ and potential buyers’ daily habits and modern consumers is rising increasingly active on mobile social apps. In the result, there are around 71% of social media users utilize social media networks on mobile devices, whereas more and more mobile device apps are launched such as Facebook, Instagram, Snapchat and WhatsApp (FERRIS-LEHMAN 2016). This will impact a decline in users accessing social media site through desktops (Das and Khan 2016).

Technology tools’ Growth for Mobile Devices

As mobile devices are growing massively with the combination of the social media networks’ explosion such as easy tools in creating, editing, filtering and sharing content from mobile device directly at anytime, anywhere. Technology had been improving the world nowadays and it also cooperate well with the mobile device (FERRIS-LEHMAN 2016).

Nowadays mobile devices including tablets are equipped with advanced photo taking and video taking which means that it had a better or higher quality compared to the photo taken in the past few years. Due to the advancement of camera quality, there is not a requirement to have an experience in photography taking and video taking, editing and cutting. In this technology era, it makes it easy for the people to use mobile device and capture photos of every moment in their life (FERRIS-LEHMAN 2016). For instance, most of the people in society nowadays have mobile devices. One of the mobile devices example is iPhone with an 8-megapixel camera and maybe higher resolution for those mobile devices which are not iPhone (Slavin 2017). The process of capturing photo does not take much time as it is quick, simple, easy, photos are able to edit and upload photos taken or video taken into their social media. The advancement of mobile device in camera quality in this technology world make it convenience for the people to use and share content on social media. Therefore, the growth of technology had also leads to the advancement of the mobile phone’s camera quality. (FERRIS-LEHMAN 2016).

However, the software for mobile photo-editing provides everyone with a wide option when people are looking for an app that can create and distribute the content (FERRIS-LEHMAN 2016).

References

Das, Amit, and Habib Ullah Khan. 2016. “Security Behaviors Of Smartphone Users”. Information And Computer Security 24 (1): 116-134. doi:10.1108/ics-04-2015-0018.

FERRIS-LEHMAN, HEATHER. 2016. “The Impact Of Mobile On Social Media”. B2B Marketing Agency | Elevation B2B. https://www.elevationb2b.com/blog/the-impact-of-mobile-on-social-media.

Slavin, Molli. 2017. “The Impact Of Technology On Your Social Media”. Digital Solutions. http://ds6.net/the-impact-of-technology-on-your-social-media/.

Smartphone increase the internet’s accessibility (Das and Khan 2016). Smartphone which is also known as mobile device had impacted the society (Das and Khan 2016). The few major areas that Smartphone had impacted are education, business, social life and health. Mobile technology had massively changed the behavior and cultural of society. Two impacts are included which are positive impacts and negative impacts.

There are few Smartphone’s positive impacts. The positive impacts of Smartphone are that it is growing since the past few years. The rapid growth of Internet services had increases the uses of Smartphone and mobile phone’s applications. In a short time period, the number of Smartphone sold had provide or give an opportunity to businesses in investing on development of mobile application and this leads to introducing new business dimension into the market.  As the process of changing settings and making customization on Smartphone are easy, therefore different type of programs on Smartphone were produced by different company such as Android, Blackberry, Microsoft and iPhone and others (Sarwar 2013).

Besides, social media can impact the society from the interaction and engagement between the network users can help in increasing the reach of marketing messages across different and multiple platforms where it helps in improving brand’s awareness. High engagement among users leads to good marketing attention as it was always connecting society’s nature with social network where this can create willingness of society to share information on social networks. The connection between society and social network can help to promote the products (Hazari 2017).

Next, positive impact of Smartphone is that it acts as a social connectivity. Level of political participation among society can be increased due to mobile technology if society have self-efficacy that are high. Benefit of political participation and social connectivity’s are being observed on society such as youth and teenagers where it can increase their civic engagement levels using Smartphone. Due to the reliance of them on online social network which is Facebook, had changes the traditional cultural, political and social structures on society which are primarily for younger citizens grown in technology world, full of mobile phones. Mobile phones represent a symbol where it changes society’s position in the social hierarchy and relationships. Social Cognitive Theory (SCL) explained the processes. SCT consider the connective factors such as self-efficacy and social influence that influences society’s uses of ICT (Gies 2018).

Thus, the positive impacts of Smartphone can be used as marketing tools to promoted their products to the society which are more convenient and more efficient (Ha, Kang and Kim 2017).

However, the negative impact of Smartphone is it creates distraction to the younger teenagers such as students in the society. Smartphone allows students to communicate through text, communication on social networking sites, reading emails, playing online games and watching movies online. It does not only affect students but also students around them who are studying in the class and get distracted. Therefore, it will be easier for students to cheat during exams in a crowded examination hall by using Smartphone to search for the answers or texting other students for answers. Misusing of Smartphone includes using calculators, phone apps and searching Internet for answers and reading notes that are saved in their Smartphones throughout the examination period (Mishra 2014). Besides, Smartphones also encourages hazing and bullying. It is a serious concern in schools among many countries including USA- United States of America. This is due to Smartphone are equipped with camera and video technology which can records and captures photo of bullying and hazing in schools. It creates a bad impact on the society (Sarwar 2013).

Next, Smartphone have weaker defense capabilities when compared to desktops. It was found that huge majority of social media apps does not include the appropriate measures to protect society’s or user’s information when using those apps. For instance, most user’s find it more convenient to stored their login ID and password in the Smartphone’s plain text. This creates security issues; it was found that more than 1 million of Smartphone users were affected by the malware infection of Android via downloading apps that are containing malicious software in the beginning of 2011 (He 2014).

References

Das, Amit, and Habib Ullah Khan. 2016. “Security Behaviors Of Smartphone Users”. Information And Computer Security 24 (1): 116-134. doi:10.1108/ics-04-2015-0018.

Gies, Ted. 2018. “The Sciencedirect Accessibility Journey: A Case Study”. Learned Publishing31 (1): 69-76. doi:10.1002/leap.1142.

Ha, Jae-Pil, Sun J. Kang, and Yukyoum Kim. 2017. “Sport Fans In A “Smart Sport” (SS) Age: Drivers Of Smartphone Use For Sport Consumption”. International Journal Of Sports Marketing And Sponsorship 18 (3): 281-297. doi:10.1108/ijsms-08-2017-093.

Hazari, Sunil. 2017. “Investigating Social Media Consumption, Sports Enthusiasm, And Gender On Sponsorship Outcomes In The Context Of Rio Olympics”. International Journal Of Sports Marketing And Sponsorship 19 (4): 396-414. doi:10.1108/ijsms-01-2017-0007.

He, Wu. 2014. “Proquest Statistical Abstract Of The USA2014 134 Proquest Statistical Abstract Of The USA Ann Arbor, MI Proquest 2013-“. Reference Reviews 28 (4): 22-24. doi:10.1108/rr-11-2013-0288.

Mishra, Manju. 2014. “Impact Of Smartphone On College Students”. Reference Reviews 28 (4): 22-24. doi:10.1108/rr-11-2013-0288.

Sarwar, Muhammad. 2013. “Impact Of Smartphone’S On Society”. Pdfs.Semanticscholar.Org. https://pdfs.semanticscholar.org/2c28/0b6a690442a97a571e09b2404e2d21720db4.pdf.